Interesting! For me, the environment is a pretty important part of the ethics of my decision-making. So now that I have an ereader anyway, and I'm happy to read on it, for me it would be more ethical to buy an ebook (or borrow a pbook) than buy a paper book. I only buy paper books when I have a really good reason, nowadays.
I don't shop from most of my local bookshops because they're inaccessible to wheelies like me. Is it ethical for others to support them, once they know that they're not providing accessibility to all members of the community? Yet more aspects to the question...
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