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I think shopping can be a moral act, but the specifics will vary from person to person based on what issue is important to them. Some people think it's important to buy from small, local shops. Some people think it's important to buy things made in a sustainable way. It's a moral issue, but it isn't immoral to not do it. I think this is similar. It is a moral choice to choose to buy from someplace after looking there and having a salesperson help you, but that doesn't mean it's immoral to not do it.
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