It will be interesting to see if next week's introduction of the Sony PRS-505 in the UK at £199 has any long-term impact on the UK pricing of the Gen3. With a Gen3 + cover costing £299 (plus shipping) in the UK, that's a considerable "mark-up". Although I do think the Gen3 is worth more than the Sony, it's debatable whether it's worth that much more.
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