The pager number count is far from useless. To start with, it is the same numbering scheme used on all Adobe Digital Editions based e-book readers.. a reference to page 155 on your book will be the same as page 155 on your friend's Sony reader, regardless of font / margin preferences.
For another, the total size of books (in pages) is relatively accurate, (with some variance for the amount of html code used you don't see and compression.) A 600 page book will have twice as much text to read as a 300 page book.
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