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Personally I could care less about reviews, they simply represent one person's opinion of your work and have nothing to do whether I will like your work or not. Here is how to get my attention: 1) You need to write in the genre that I am interested in; and 2) you need to be price competitive (I refuse to pay more that $9); 3) You need to give away a sample of each book, the first two paragraphs will do, I want to see your writing style. Notice I said nothing about reviews.
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