It is the standard page numbering when reading an epub with ADE. The desktop version of ADE does the same thing and other ereaders do as well. Personally, I like it as the page numbering doesn't change with screen size, font size or other settings.
Kobo also has the kepub reader. This does do page per screen no matter the other settings. If you put the epubs on as .kepub.epub, it uses this reader.
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