Ahh I didn't catch the update on Brian's
post. $350 isn't a bargain, but on the other hand, with a 6-inch E Ink screen it'll make a better e-book reader than my Axim PDA with its 3.7-inch LCD screen. It's about time I give my eyes a treat.
I share my disappointment with rlauzon about Sony's decision to go, yet again, for its own format (BBeB), which - and that's the plus side - Sony is said to open specs for in near future.