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I own a jewelry store and and people have always shopped for the best deal. You can spend hours with a customer educating them on loose Diamonds. Showing them what to look for. Explaining the grading system. Showing them different diamonds in different shapes.And then they will go buy from someone who offers them a similar stone for $50.00 less, then making it back and more by over charging for the mounting. This is human nature and I for one do not see it coming to an end any time soon.
Apache
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