|
Tumblr's good for high-activity limited-feedback posts. There's no decent archiving function at Tumblr; if you write That Perfect Article that bounces all over the web for a week and a half... in another month, nobody will be able to find it. Tumblr has very limited comment functions--usually none; they're allowable but not automatic. Tumblr's designed to have its content reblogged and shared around; not good if you want your stuff to stay where you can track it.
It can be used for marketing, but it's a very specific type of marketing. And a lot of the literary market is staying away from Tumblr because Tumblr is where the porn is it's picture-heavy and discussion-light, and crowded with teens and college students.
I wouldn't recommend Tumblr as a commercial platform for anyone who isn't already very savvy about social media networking unless their target demographic is Tumblr users. Like Twitter, it can be used as an adjunct to a more traditional site, but as a main platform it's got some serious weaknesses. They're not insurmountable, but wouldn't be easy for a beginner.
|