As I understand it there are a few authors that have pet readers...and their book has to look perfect in that reader. Unfortunately the client is a major driver in what needs to be produced, even when the client is under-educated.
For my personal books, I use the full capabilities of html5/css3...and will use epub3 when I get a good reader that supports it. It helps me to learn, and I enjoy reading my books. I'm still trying to compile a list of workarounds that I need to incorporate to make my PUBLIC books readable in the most devices.
Ideally EVERYONE would just produce a clean well constructed ePub that follows the standards, and then the users would learn that it isn't the book, but the reader that looks so ugly. IMO that is the only way to get those sub-standard apps to get fixed.
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