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True, but for e-books to move forward, there has to be a common, universal "starting point", which ideally is also the end-point. EPUB is the closest we have. We need to be removing barriers, real or imagined. Publishers shouldn't have to pick which of 5 different formats they'll produce. They should produce plain-vanilla EPUB and hand that over to booksellers. If the bookseller needs to add DRM, they can. If they need to convert to another format, let the onus be upon them (or savvy end users).
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