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You can already be cool and read books with the iPhone. I'm not sure how Mr. Jobs is going to make a big b&w screen cool? Maybe a roll out display?
"Add a Kindle-compatible reader to the App Store. The result could be a revolution."
This could work. Of course Amazon could simply support the iPhone (and all other reading devices) all on its own. They seem to already have a pretty good store front ;-) though maybe it's not as cool as an iStore.
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