Quote:
Originally Posted by crossi
Make shops showrooms with only display copies of books. That cuts down on needed floorspace. If a customer is "sold" on a book by the displayed copy or the staff he gets a code to enter when he orders the book or buys it online. By entering the code the customer gets a discount and the store gets credit and payment from the publisher for making the sale. Turn retail stores into essentially an advertising business paid by the publishers commisions not the customer.
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I was thinking something similar. Have a sort of "loyalty card" scheme with a chip or barcode. Whenever you buy a book at a participating store (online or B&M) you get a discount. Whenever you enter a B&M store you could swipe your card for extra "points" which accumulate to extra discounts. B&M stores get a cut based on how many swipes they get and how many led to actual sales (you could even take it so far as to swipe interest in a particular book but that might be impractical). It would need to be voluntary on all sides and some people would have privacy concerns - but so long as the card only identified itself uniquely (and the points it accrued) I think many people would sign up.