Quote:
Originally Posted by charmian
2) It may actually accelerate showrooming. Setting a fee for something makes people feel like they've been given permission to do it. There was once a daycare that had a problem with parents picking their kids up late. So, they decided to charge a fee, thinking it would discourage them. But, instead there was an increase in late pick-ups! The parents now felt that they were paying to do it, so they felt they were morally permitted to.
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You say that like it's a bad thing. My first thought is that it tells them there's an untapped market they could easily fill. It's only a matter of finding out how much the market will bear.