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Thanks! I'll try these.
On a related note, I bought an academic book in Kindle format (no choice here) which in print is a massive multi-columned collection of documents.
I converted it from AZW3 to epub and then I compared the two on my iPad - in the Kindle app vs the iBooks app. I couldn't believe how much better it looked in the iBook application.
Given that the formats are essentially the same in terms of how formatting works (text reflow, etc), I'm going with the assumption the Apple simply know how to make books like these more pleasing to look at than Amazon's Kindle app.
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