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Sony will undoubtedly sell many readers in the beginning and therefore introduce many people to ebooks; it will take years before they find out that they due to the DRM are "married" to Sony - just as it has taken years for PDA ebook buyers to understand that they some day will be the happy owners of worthless DRM books. When that happens noone will buy DRM books and it will disappear just like the DOS protection schemes disappeared in the late 80ies.
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