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I don't believe that Sony will be relevant to the eBook market. So far, they have produced a couple of trials, but they still think with their head in the sand.
"iTunes for ebooks" won't happen (or at least I hope it won't). Proprietary formats are ALWAYS bad for the consumer and some iTunes users are figuring this out. Sony is all about proprietary-ness and it doesn't look like they are going to change anytime soon.
The big producers of eBooks will be places like Project Gutenberg and Fictionwise that offer open format eBooks at a reasonable price. We already have content, we just need the device to enjoy it. If the device doesn't support the content types that we have (like Sony's new device), then it will fail in the market.
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