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The way I see it: if the e-book market is to ever break into the mainstream, it will be because of the backing of big companies like Sony. Actually, I don't see any other company with the financial and marketing muscle that Sony has stepping into the market any time soon.
I wouldn't pin my hopes on iRex. Spec-wise their device looks great, but they are only a small startup. Maybe they'll end license their designs to bigger companies like Philips.
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