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Well if the universities/colleges was in on it they coudl choose books that is available in digital format for the classes... And I know that many of the books I use at my university is jsut recommended and could be replaced with another similar book. It could very well be so that the students start to choose a diffirent book, in let say mechanical engineering than the head of the course has recommended, just because it is availabe as e-book. And when enough students use that book the teachter would prob start to use that book instead.
or not....
But it is a possible scenario, it is not like the students has no influence...
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