More feedback (as well as echoing most of the above):
- pale grey text on medium grey is really damn hard to read.
- your list of the characteristics of ebooks that are important ignores one of my primary reasons, which is accessibility (for me, this is about the weight of device more than about the font size adjustment). I'm not sure how exhaustive your list was intended to be, but as you've included font adjustment I'm assuming you're interested in accessibility issues?
- You have radio buttons for " 11* Please indicate what you perceive is a reasonable selling price for a self-published eBook ". There is no one set price that people should charge for a novel; that's absurd. I picked a number more or less at random, because you had no "other" option.
- Not everyone is either male or female
- I picked "Retired", because "currently not working due to disability/illness" isn't an option
- "Spouse" isn't an occupation. Did you mean "homemaker"?
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