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The key difference, I think, is that MobileRead doesn't have a financial stake involved. Tor.com, on the other hand, being connected to Tor the publisher insofar as it shares a name, employees, and some books that were given away, could definitely affect the financial fortunes of its parent.
You know how businesses don't want other people using their trademarks because people could erroneously assume the users are associated with the business and reflect poorly on it? (Big case in point being day care centers and Disney characters.) Well, it's like that, except in this case Tor.com is associated with Tor/Macmillan.
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