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I have a nook simple touch in addition to my kindle and its quite good at what it does, although I like it nearly as much as my kindle. I see this as an image problem, people see the kindle as cool, as a status symbol in a way, much the same way as teenagers used to see apple and their products, before they started to fall from their "cool" status. I think that B&N needs to do some immage marketing such as giving a way a few nooks to public schools to premote reading. Those kids will go home and want nooks as reading devices 24X7 rather than the kindle, taking a page from apple corp's play book some time ago.
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