"Universal DRM" is streaming content which requires specific hardware and software settings.
Anyone who babbles about universal DRM needs to be asked first how it's going to work on Linux machines, and next how it's going to work with accessibility features like larger fonts and text-to-speech. Then, if they have answers for that, ask what languages it'll support.
So far, anytime I've heard the phrase "universal DRM," it's meant "we can serve audio, video and text through our streaming software." Which you can operate in Internet Explorer. On a Windows 8 machine.
Awfully tiny universes these people operate in.
(I am amused at anyone who thinks that getting Apple and Amazon to work together is just a matter of getting the right salesperson in the room with their marketing people.)
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