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I think quite a few people were turned off by Apple during the iPhone 5 press conference because they kept up their tag line of "incredible stuff, the kind of innovation only Apple can do!"
The innovation only Apple can do:
4" screen
a maps program
pull down notifications (not new to iOS 6)
As others have said, Apple really hasn't changed anything, they keep playing it safe. It doesn't matter though because people have so much $$$ invested in the Apple ecosystem, it would be hard to switch.
By the way, did you see that list of innovations above that could only by possible by a company like Apple?! Amazing stuff right there.
Full disclosure: I own a MacBook and an android phone. My wife has an iPhone 5 and iPad.
I'm not anti-apple but I don't like how they claim all these incredible innovations at every press conference that have been around forever already. I also don't like them trying to throw their patent weight around while at the same time copying things like the pull down notifications.
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