I think the "exclusive deal" thing will backfire on Amazon.
The idea of this type of promotion is that you better buy a Kindle because we have content that others e-book readers don't. It's likely to scare away more potential electronic reader buyers then it will convince to purchase a Kindle.
Some will decide that I better hold off on buying one of these devices until the winner is decided.
Others will think, "Do I really want to be tied to getting all my content through Amazon? Sure today I can buy my books from other online stores but if they start doing exclusive deals will I be able to tomorrow? What will the books cost of they don't have any competition?"
Hopefully there will be a lot of backlash and they will realize... OK that was stupid.
For the people that asked about Terry Goodkind. This is a very good book and I would recommend it. I read most of the series in hardcover first release and loved the first few books in the series. (I have them sitting in a box in my garage waiting to be donated to a charity). I gave up on the series though because IMO it became the worst kind of fantasy series. Repeat the same story over and over again without advancing the plot and sell #14 in the series. It still doesn't stop me from recommending the first books in the series.