Quote:
Originally Posted by HarryT
Companies have to target their advertising budgets; the readership of the NYT isn't necessarily the audience that Sony are going after.
|
As a general proposition, Harry, I agree and running a Sony Reader ad in the daily
New York Times might not be effective -- but the target audience does read the
New York Times, especially the standalone Book Review section published on Sundays.
Similarly, I wouldn't think the Kindle's target audience was the newspaper reader, but clearly Amazon thinks otherwise. Interesting about the ad was that Amazon didn't mention reading books on the Kindle, just that the
New York Times was available.
My point only was that Amazon is advertising and Sony is not.