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I am always hesitant to buy an ebook from an indie author because so many of them are poorly edited (if edited at all). Consequently, it has been my practice to look for free books by an author, "buy" them, and if I like the author and find the book at least moderately well-edited, actually buy other books by the author. I did this with VydorScope's books (although I still have to buy the newest release) and just yesterday with a series by Melissa McPhail. I haven't even quite finished the free book from her when I bought the second book in the series.
The same has been true with numerous other indie authors: Shayne Parkinson, LJ Sellers, Rebecca Forster, Tracy Falbe, Michael Hicks, and Vicki Tyley to name a few. In each case I read their free book and immediately purchased everything else they had published. I would not have bought any of their books in the absence of the free book to start.
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