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I think if you look at it from a business perspective, high prices in ebooks are really the publishers crying out that their business--as they knew it for decades--is dying on the vine. There are already massive cutbacks taking place in the print divisions even as digital departments at the publishers are starting to grow.
Until there is a seismic shift in the physical organization of traditional publishers, you'll continue to see them trying to use the tsunami of digital sales to help keep themselves afloat.
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