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A perfect bound paperback book can cost anywhere from $2.00 - $6.00 to produce (prep, print, bind) and that doesn't include transportation/shipping. This is for a run of about 20,000 books. More popular books that run in the 100K or more may be slightly cheaper but not much. It also depends on the publisher/printer. These are the prices for the print company I work for, the RR Donnelly's and Quebacor's could do it cheaper because they are the big boys of printing and have the buying power to get paper for less.
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