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I don't encounter books at random. Word of mouth is one of the most important ways - in my opinion - of discovering new books and new authors. The really terrible stuff isn't going to have people praising it. A bad cover or blurb eliminates a lot of books from consideration. Reviews can eliminate a lot of books. If a book has no reviews, I can wait until someone else has reviewed it, I don't have to take one for the team. If book has a lot of lot of bad reviews, that's a bad sign, as is a suspiciously high rating. If I see a book that has 15 reviews and all of the are 5-stars, that's suspicious.
This takes just a glance to eliminate the really terrible stuff. If I'm still interested, I can look at the sample.
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