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I wonder how much the demise of Gyricon has to do with a poor business model, choice of markets, and bad timing.
IMHO, I think the SyncroSign was a solution (or cost-prohibitive one) to a non-existent problem, and the wrong product to showcase the technology. Will advertisers spend their dollars on an as-of-yet unproven technology?
On the other hand, I think Philips with iRex and their Iliad (and hopefully other products) is a better showcase for the technology, and unlike Gryicon, they will be providing a solution to more than one problem.
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