Hello,
Thank you for contacting The eBook Store from Sony!
Thank you for your inquiry. Your comments will be forwarded to the appropriate team to determine if a price change is warranted.
The List Price for eBook titles comes directly from the Publisher. Some other eBook retailers may have special programs or promotions where prices are much lower than suggested retail and normally discounted specials. We do our best to provide the best prices on the best selection possible and will continue to do so. If you are not already signed up for our weekly newsletter, please do so and be kept up to date on the newest releases, sales and bundle specials.
Please note that when publishers determine the pricing for print books (their "List Price"), they determine a separate List Price for the eBook version which is usually less expensive than the print counterpart (sometimes 40% less). The eBook Store from Sony then provides as much as an additional 20% discount to the customer.
Some publishers have decided to keep their eBook prices the same as print book prices, other book retailers may discount that print title more than 20%, which would result in a deeper discount. We continue to work with these publishers to urge them to discount their eBook List Prices to provide you with the best eBook experience possible.
Separately, please keep in mind that with eBooks, there are no shipping fees or sales tax, and you get the benefit of instant gratification.
If the information I have provided does not completely answer your question, please update this incident so I may be of further assistance to you.
Sincerely,
[edited out]
Customer Support Representative
The eBook Store from Sony
http://ebooks.connect.com