Icanhascheezeburger is not something that is short, easy to type, or has all that much to do, namewise, with what's on the site.
However, it only takes once to find it, and bookmark it and if it's a worthwhile site, word tends to get out about it.
So ... call it whatever you want. I vote for "hermajestysflyingllamacorps" ... as long as we are suggesting names.