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The reason I am waiting for the Apple product is because I really love my touchscreen iPhone and if Apple were to sell something with a larger screen and greater capabilities with a bookstore similar to Amazon's Kindle, it would be a near perfect reading device for me.
I am not in love with the Kindle, but seeing my friend's in person and seeing how easy it is to convert (merely emailing the file) makes me lean a little more favorably toward the Kindle.
I recently made a convert of someone into e reading but after I explained the drawbacks of DRM, he was fine with the Kindle. Even though he said that he re-read a lot of his books, he wanted the convenience of buying instantly and he did not want to mess with conversion that may be required to use the Reader. The more non techies that I talk to, the more that I hear the same refrain - make it simple, stupid.
The iPhone and the iPod are geared toward exactly that, simplicity of use. My 4 year old can turn on the iPhone, recognize the iPod icon, choose a video and play it. She knows which button to push to keep the video at the end of the playing. She knows how to access the pictures, take a picture, and even email a picture to mom (programmed into the phone as mom).
When I look forward to Apple coming forward with an ereading device and companion bookstore, I do so in part because I know that alot more people will be open to accepting something like this from Apple and because the more people reading ebooks, the less difficulty ebook lovers will have in finding their favorite books in eform.
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