Quote:
Originally Posted by Yves Gorat
How can the book industry do what the music industry is in the process of doing, which is creating full-on experiences (live gigs, merchandise, clothes, ...)?
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It can't.
The music business is about performances and transient experiences whereas books are more about specific ideas.
With music, even recordings (audio or video) can't capture all the value of a live performance, whereas a book's value is completely encapsulated between the book and the reader. There is no subsidiary value to be monetized.
That is one of the reasons ebooks are so effective; they strip away the material encumbrances without stripping any of the ideas that define the narrative--in techie terms, they are a lossless encoding of the full experience. (Unless you are a smell fetishist.
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