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Very interesting discussion. Staying with music portals: Isn't it so that the revenue artists are making from music sales these days is decreasing, while they push merchandise and of course gigs? Maybe that is something that will need to be thought about for eBooks as well. If one day all eBooks are "out there" either for free or for a subscription price (or both), total industry income will likely go down. How can the book industry do what the music industry is in the process of doing, which is creating full-on experiences (live gigs, merchandise, clothes, ...)?
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