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Mobipocket is a proprietary format but I wouldn't say they are any worse then any of the other proprietary formats. As a consumer you should want a single open standard format that can be read anywhere. Second choice is to have your reader support as many formats as possible. It's natural that people want Mobipocket support so they can still read their e-books they've purchased for other devices.
I would argue that Mobipocket has one of the widest cross platform support in the industry and that's why they've become as large as they have. I would also say that most of the platforms they support they are not the only DRM mechanism on the device. I imagine that it costs them a lot to port their software to a new device and support it ongoing so I'm not surprised they would give preference to devices where they are the only DRM mechanism. They'll also give preference to the larger market devices like the iPhone where they have a better chance of being a primary player.
I'm being diplomatic I do believe the reports that they are hard balling the dedicated reader vendors but I haven't seen Sony offering to port the BBEB format to other devices either. It's the games proprietary format vendors play so onward open standards.
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