Having used both, the Sony reader destroys the kindle on text-based pdfs simply because it has reflow, and good reflow at that. However, viewing pdfs on the kindle in landscape mode is much better than on the sony reader, which struggles with cropping and margins. Kindle also takes the edge with page numbers as mentioned. It's annoying that the sony could not take the best features of the kindle regarding pdfs. At the end of the day, reflow makes all of the other sacrifices worthwhile imo.
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