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...I can't speak for other countries, but in th UK there are stores that have a "SALE" on pretty much all the time and still apparently are able to circumvent the rules for sale prices.
Maybe Kobo are legally able to claim a "SALE" whilst still selling most / all their books at the same price they were before the "SALE" ?
I have checked a few of the books in the Up To 80% Off list. The fixed price ones seem to be around the same price as Amazon UK, and of the ones showing a discount, I could only see up to (there's those words again) 38% off. One of those I have on my wishlist and I sure it was around that price before the "SALE" !
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