Are the publishers stupid?!?
Let me explain. If you buy a copy from a newstand, the price you pay covers the cost of distribution, as well paper, ink, etc. The content inside is paid for by advertising. And advertising rates are based on the number of readers. The more readers, the more a magazine gets to charge for advertising.
This site doesn't show just the articles. It displays the whole scanned page as an image. Anyone looking at a magazine is also seeing the advertising. If a publisher knows the number of people who view a magazine, that number could be added to the reader count. More readers equals more ad money.
This site costs the publishers nothing, and has the potential to generate revenue. It's basically free money.
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