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Old 12-19-2012, 10:36 AM   #16
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Quote:
Originally Posted by tomsem View Post
What does Apple stand to gain, at this point, even if they were to win the suit (many months hence)? Facts on the ground have changed quite a bit. They have already had to adapt to non-agency pricing of ebooks, and will have to continue with that for the next couple of years at least. They are not going to get their nice, tidy one-size-fits-all (apps, music, video ebooks etc) business model back. They tried, and they have manifestly failed.
Admission of guilt, that is what they have to lose. Apple can command higher pieces is because they are trusted. Once people start losing trust things go down hill.

Another reason if for Apple to settle with the DOJ means they have to make some concessions and that is not Apple's way.
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