Quote:
Originally Posted by Howlingwolf
Looking back over my account history I noticed that almost all of my purchases have been a sequel to one or more of the freebies from the BFL, the CDs or these chains. Or an author I'd learned of through them.
So I guess in my case at least Jim and Eric's marketing strategy was a success. Without those freebies I probably would never have Baen customer in the first place.
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Although the monthly bundling thing isn't really working for me in terms of introducing new authors (just not fond of MilSF, so Baen proper is a decided minority grouping along my reads), it's been getting sales from me in other ways.
For the past half-dozen+ gifts, I've made a point of buying something else in their catalogue which I did want to try at the same time by way of thanks.