I agree with most people that part of the Kobo's dominance in Canada is due to the atrocious policies of Amazon towards Canada. Although Canada is a neighbor of the US, you would think we could as well be on Mars as far as Amazon is concerned when it comes to Kindle and ebooks. Unacceptable delays in getting Kindles on the Canadian market, lots of ebooks not available for your Kindle when you're in Canada, etc. Kobo has more agreements in place with editors that allow them to offer a larger selection of ebooks.
Amazon is too US-centric and that may be their ultimate weakness.
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