The truly annoying idea is that one corporation is eating another's lunch when the people who actually own buying decisions regarding said lunch are the consumers.
The mere fact that companies and even journalists now think in these terms makes me think we're all captive buyers in their eyes -- they view capitalism as a de facto monopoly in which we're forced to give predetermined recipients money.
How about a headline like this?:
"Consumers Choose Android over iOS Increasingly: Apple Humbled, Google CEOs Weep with Gratitude."