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On the Kindle Fire's it is possible to load third party apps, but for many of them you'll need to hunt down the .apk file from a source other than Amazon.
On the Nook HD & HD+ it is possible to sideload an app using ADB via a USB connection to your computer, but it's not as simple (you have to install the Android SDK) as on the Kindle's where you just need to check a box to allow third party apps.
Neither is as simple as just installing them from the Play store like you would on say a Nexus tablet.
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