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Originally Posted by Steve Jordan
Think about it: What has a better chance of being seen by over 100,000 people? A free e-book, or a "written by nobody" printed book? Getting the eyeballs is exactly what advertisers want, and if you can demonstrate that your free e-book was just downloaded by 100,000 people, some advertisers would line up for that kind of exposure.
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Well IMHO in grand total there won't be much more read, if everything was free. And as said, merchandising only works if you get some sort of hype. By the 1000ooo... books that appear each year, you cannot have for each one of these plastic figures at McDonalds.
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It's usually considered okay by viewers, if it happens at a story's natural breaks... and if the number of commercials in one break isn't too significant. These days, stations are really pushing the envelope. But they are reducing that "between break" time by placing commercials onscreen (at the bottom) during the show. Not that I like this... but it does show some effort in creative commercial use...
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In my country (austria/europe) luckly not, seems yet to be an U.S. only invention, or? (They do make bottom ads for other movies coming after this one or so... but not yet ever seen any for a product).
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Obviously, if you're writing a car book, and not a Mercedes book, you are going to tell any car dealer that wants to advertise that you will not be altering the content of your CAR BOOK... but that they can buy advertising space in it, or tie it to promotional material. Or they can pay extra to have their car on the front or back cover. Or they can pay you to write a Mercedes book... their choice. If they are not happy... Let someone who wants to be tied to nice cars, like Napa Valley Winery, sponsor it.
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except the car on front/back cover, this are all other models than product placement.
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Product placement and sponsoring has to be selective, just as it is in movies and TV (you won't see Spiderman IV sponsored by the tobacco industry, for example). Choose your sponsor, and your marketing method, according to the project. Fortunately, there are multiple choices for most projects, and many are tried and true and easy to pick. And there's no reason you can't get more inventive from there.
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So how am I gonna do my romans narrative in your model?