Quote:
Originally Posted by Steve Jordan
Movies and TV shows have the same problem... no, you won't be seeing any Hummer placement in a Star Wars movie. But that doesn't mean those movies don't get made. They have to arrange their sponsorships differently (for instance, fast-food shops offering Star Wars action figures. "Get the whole set--while quantities last!").
That's where the creating ideas need to flow, starting with simple ads at the beginning, end, or at natural breaks within, a book, or at the web site when you buy it... and running from there.
As to looking hypocritical... that depends on what you do, and will be looked at differently by every consumer. Ultimately, you should do what feels comfortable to you.
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Well movies get mainly paid bywell cinema tickets. While merchandising works well for big movies and might work well the super-best-sellers like Harry Potter, I don't see any normal book being able to make any money of merchandising. It only pays of if you get in the 100.000s of prints. Not if you are planning to sell say 5000 copies of the book alone. No merchandising plan possible.
And well TV-shows, they usually just get interrupted for ads....
And yes hypcirtical does depend on what you do, and if you favor mercedes in your car book because you get "sponsored" by mercedes, you will be viewed as hypocritical. If you don't favor mercedes, mercedes will say: What do I pay you for, if it doesn't change the content at all??