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Battle? What battle you may ask. Sure, most Amazon marketing department employees were blown away by the overall success of the Amazon Kindle. The question is, why did Sony not have the same perceived success as with the Kindle? Because the Amazon marketing department likes the Kindle better! And even more important is the question: Why is the The Irish Times reporting on either reader? Neither reader is sold in Ireland.
Could a company succeed if they brought out their own connected e-book device to the market and then paid for puff reviews? Probably not, most people would see right though it.
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