Originally Posted by latepaul
I doubt it. From the article you linked to:
I read the review too fast and totally missed that it's a cell phone promotional item. Considered as a incentive to be locked into a cell phone contract, it should be free. I now doubt that it will be popular, if only because so many people with smart phones are either willing to read a book on that (I see this on transit) or already have another gadget.