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Like other things in life I think the answer is that it really depends on what you are buying. I have done some comparison shopping and I have found the results to be all over the map with no one store being the lowest for everything. I think that a savvy customer needs to comparison shop before buying anything and buy from the lowest cost store. That's why I have bought a second ereader, a Simple Touch to go with my Kindle, this way I have the best of both worlds and can comparison shop among the two stores. However I had considered buying a Kobo Glo as well but in the end decided to go with the Simple Touch.
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